pfMENTUM (pronounced, pee-eff-mehn-tuhm) began in 1995 as a newsletter associated with the internationally acclaimed Ventura New Music Festival. The VNMF, and its associated events, was a long-running concert series that featured creative musicians from around the world in the beautiful Ventura City Hall (Ventura, California) overlooking the Pacific Ocean. In 1999, Jeff Kaiser expanded pfMENTUM into a record label with the goal of enabling innovative sonic artists with releasing their music into the world. Sadly, pfMENTUM came to an end in 2022 due to the demands of other areas of life.