Serving the San Francisco Bay Area New Music Community

Mon, Oct 24 2016 12:00 PM

Promoting Your Music: Writing, Publicity, Advertising and Audience Development Strategies

Bay Area bassist/bandleader and arts organizer Lisa Mezzacappa leads a workshop on promoting your work and developing audiences for your music, through a range of marketing tactics.

Learn how to create a holistic strategy to make your concert, performance series or season, CD release, or tour a success. Topics addressed will include writing concert and series descriptions; writing press releases and communicating with the media; strategizing print and digital promotional materials; advertising; integrating social media platforms into your overall plan; and designing programs, partnerships and events with an eye to audience development.
Audio samples in which musicians at this event play:
Videos featuring musicians playing at this event
avantNOIR, a suite of compositions for jazz quartet plus guests, is a musical companion to the crime novels of Dashiell Hammett and Paul Auster. All music by Lisa Mezzacappa.